Analog has started dropping it’s AW11 collection of clothing featuring their innovative wheel wash denim. Instead of using stones to wash the jeans, they use old skate wheels that shed tears onto the cotton as they remember the life they had under a board. Some say it’s cruel but it’s better that using the blood most companies get from stones and after a while the wheels realise they have a life after freesports, which as we all know is a good thing. They aren’t on the shelf after they blowout their knees.

Analog has got such a great core of followers we are wanting them to step it up a gear and get going properly. We will be featuring more from the PLA and snow series soon.