The Cult Of Brand

The best Cult you'll ever join - perhaps. It's all about the story and it's all about the brand.
Diesel rides Ducati

Diesel rides Ducati

Two Italian brothers unite in a massive collab that sees Diesel release a bike (they have previously made a MTB and car!) and a collection of clothing for the tie-up. We really like this collab, not so much for the expensive, but seriously nice bike, but more for the clothes....
You're Not Human rises from the grave

You’re Not Human rises from the grave

At last a project that’s got us properly excited. Sofi Donuts the stylish, blogging, Bristol based badass has launched a new website, and it’s a monster. Your’e Not Human takes its brands from satans hands and has styled itself into a properly concepted piece of  lovliness, in black. YNH features...
The V&A - British Design 1948 - 2012 now on

The V&A – British Design 1948 – 2012 now on

Regular readers will know of our collective love of the V&A. One of the best museums on the planet. Fact. This month they have started a great exhibition focussing on a great British subject – Design. Some people love the Swedish, some the Danish, some Japanese, but fuck me, were...
Mini Cooper London 2012 Edition

Mini Cooper London 2012 Edition

Mini has come out with a 21012 edition of their Mini Cooper hatch in D, S and SD versions and have only produced 2012 versions for the Olympics. Mini’s are amazing and they are great for driving, as well as holding their values. We can remember when BMW took them...
The New Dr Marten's Windsor Collection

The New Dr Marten’s Windsor Collection

Anyone in the fashion industry will have noted the move from trainers to shoes and boots about three years ago. Now anyone on the high street will be noticing the shift as it’s as obvious as a slap in the face. Brands like Timberland spearheaded with their Boot Co range,...
TRIWA Watches - SUPAKITCH & KORALIE - Supanevile

TRIWA Watches – SUPAKITCH & KORALIE – Supanevile

Hands up who has heard of TRIWA? Us either. It’s a new one on us but either we are turning Scandinavian or we have started to appreciate their design skills a bit too much recently, as these are nice watches. There’s a little bit about the brand below that we...
FLY53 phase one online and hitting hard

FLY53 phase one online and hitting hard

FLY53 has loaded their website with new product for the season and it’s looking really nice. We have always liked the way they work their tees as it’s a tongue in cheek iconographical style that’s not the same as every other ‘streetwear’ brand that does semi graff text or shit...
Shadow Conspiracy - Stay Strong

Shadow Conspiracy – Stay Strong

Shadow Conspiracy has teamed up with the likes of Velo and Quintin to provide funds for the Stay Strong Fund that was started to help with the tragic accident that befell a super talented BMXer called Stephen Murray – read more on it here Stay Strong is not to be confused...
Latest entries
Element Bug Boards

Element Bug Boards

These look like they are a ton of fun. However they also look like they’ll be quick as fuck. It’s nice that Element has released something in this style as they have been concentrated on the clothing for a while. Three different models and a shitload of fun that you can put in your backpack....
ONLY NY Spring 2012 Online Now

ONLY NY Spring 2012 Online Now

ONLY has come hard with a detailed and well thought out new collection for the season. We have selected a few of their pieces below that grabbed our attention. A five panel in Mondrian style colours for one, a roll bag for two and a windbreaker along with another couple of caps. They have mixed...
Pretty Green Eyewear for SS12

Pretty Green Eyewear for SS12

Pretty Green has expanded their rage from clothing into accessories for this season. they have released four models with two colourways each as a compact range. Obviously there’s a pair of Lennon specs in there, it wouldn’t be Pretty Green if there wasnt some influence from Beatles, but they all look fine examples of eye...
Friday Musical Distraction - Super Chemical Bros

Friday Musical Distraction – Super Chemical Bros

Amazing, this is nice and creative. Cover of Star Guitar – original video below.
Armourdillo Broadcast - Lakyn Haperi

Armourdillo Broadcast – Lakyn Haperi

Our newest edition to the Cult of Brand’s favourite brands list, Armourdillo has released a little video detailing one of their team riders, and it’s a nice and concise video. There’s a cover of Oasis that sounds about right, though we would have preferred something penned from Lakyn himself as a intro to him as...
Drake's Bespoke Tie Service - now online

Drake’s Bespoke Tie Service – now online

As a brand you have to weigh up alternatives for many thigs. Online or bricks and mortar is just one of those things that you have to be able to judge. Drake’s had a great service that was only available in the store but now it’s been extended to online, to the relief of city...
The King K-Team Range

The King K-Team Range

The guys at King have done their bit for their home neighbourhood of Stratford by releasing a tongue in cheek range that’ll be sure to keep the Olympic lawyers busy. The K-team range doesn’t denote a bunch of Ketamine heads on a night out but a far less sinister King ‘K’ team with Mag Wheel...
Supremebeing Photo Series

Supremebeing Photo Series

Supremebeing has launched their Photo Series of tees and crews based on the season’s theme of Faded Future and The Wash. They have collaborated with three photographers that have all got a great eye and are rising stars on the scene. It’s a great little project and one that Supremebeing pulls off well as it’s...
Herring Shoes by Trickers: Part II

Herring Shoes by Trickers: Part II

If we had shares in Trickers we would have been cashing it in for the last few years. Everyone wants a slice of their heritage and there’s a thousand different versions of their styles that other brands are trying to replicate, but Trickers are the ones. This time round it’ a marriage f two shoe...
Swatch Girls Pro 2012 - France - Trailer

Swatch Girls Pro 2012 – France – Trailer

Once again Swatch have got their shit together and sponsored a great looking event on the calendar – the 2012 French Girls Pro event. Surfing is making a comeback in terms of watchers, participants and overall saturation of the sport. All these things wax and wane in popular perception, skating, BMX, even rollerblading, they have...
Uniqlo - Metal Gear 25th Anniversary UT

Uniqlo – Metal Gear 25th Anniversary UT

Really? Shit the bed is Metal Gear really 25 years old? That’s a killer. Uniqlo dropped the bombshell on us with a collection of 11 tees from the franchise, some a bit – meh, and the ones below aren’t too bad at all. Not really up to Uniqlo’s other collabs such as Liberty, or even...
Swallows and Daggers - New for 2012

Swallows and Daggers – New for 2012

Someone switched us onto a nice little start up brand called Swallows and Daggers that’s released a video along with their new collection. Apart from the BMX (nice bunny-hop tailwhip) it’s a clear vision of the product but not as much about the brand and where, why etc. Hopefully that’ll follow. The collection looks good...